Release strategy / execution
You made the film. Now let’s produce the release.
The release shouldn’t begin after picture lock. We design and execute the path between your film and its audience.
Picture lockAudiencePositionPackageLaunchMonetize
The shift01
Distribution isn’t dead. It’s unbundling.
Adaptive / owned
- 01Audience
- 02Windows
- 03Strategic partners
- 04Data
- 05Multiple paths
Theatrical · TVOD · SVOD · AVOD · FAST · Educational · Community
“Every movie has someone producing the production. Who’s producing the release?”
The framework02
Release architecture
GPS for your film’s release.
A Release Producer™ does not replace sales agents, distributors, publicists, or bookers. We produce the path and assemble the right team for it.
Proof03
Case study / 01The method in action
The North
$75,000 independent feature film
Outcome
Heading into U.S. theaters through Picturehouse.
Our impact
Advised the filmmakers, shaped the U.S. marketplace path, and facilitated key relationship introductions that moved the release forward.
Testimonials04
The North / 01From a filmmaker we’ve worked with
“When I met Martin at SXSW ’24 our film The North was about to be finished and we had no cinema distribution plan. When our film came into the spotlight because of the review in The Guardian we got thrusted into the world of film distribution in modern cinema.Because of Martin’s guidance and advice, we were able to make the right decisions and avoid pitfalls like signing away our rights to the wrong party.”
Arnold Janssen
Co-Founder Tuesday Studio · Producer of The North